After you are done sight seeing at the waterfall in Terni and eating copious amounts of chocolate in Perugia, you should also take a quick trip to the village of Solomeo. The village just so happens to be home to the famous, fashion designer, Brunello Cucinelli. For the ultimate European/ Italian shopping experience I would highly recommend going here. Diehard fan of Brunelli Cucinelli’s work or not, it is a must see. You will have to take a taxi there (from Perugia) because it is such a small town that busses don’t even run there, but this just adds to the luxury of the experience. Once you arrive and are done gawking at the view at the top of the hill, take a stroll into the boutique.
The moment I walked in, I fell in love. There were so many pieces I loved, just looking at them I couldn’t choose. The feel and fit of his collections were so amazing I never wanted to leave. Yes, Cucinelli’s designs are expensive but this is also another reason to visit. At the Solomeo outlet, current season styles are about 30% less than what they sell for in Milan and an additional 30% off on top of the original discount for previous season collections. The saleswomen were attentive and extremely helpful, but never pushy. It was truly an experience just to be in the boutique. Though you can buy his designs in the US and all over the world, nothing compares to the shop in Solomeo. It was an entirely encompassing, incredible experience.
After popping in the boutique you can also go to the factory where the collections are made. It is without a doubt the finest cashmere in the world. The quality and craftsmanship of his collections are pure luxury, so just go!
Its not just about the fashion and clothing, but the experience and place while you are there. Though I am a bit partial to Cucinelli to begin with, I for sure now will always have a special place in my heart for Brunello Cucinelli’s pieces and the village of Solomeo. It was also probably the most beautiful place I have ever been in my life. Truly the most remote, incredible Italian village. And fun fact; Mr. Cucinelli actually lives in Solomeo. It’s no wonder his collections are so amazing, his canvas for inspiration from the town’s landscape is endless! So make sure you take a detour to Solomeo, I promise it will be the cherry on top of your Umbrian experience!